LENKA HAMOSOVA

synthetic media & creative AI



WORKS

Uroboros Festival 
festival of socially-engaged art & design, 2020-23

TroublingGAN
generative artwork, installation, essay, 2021-22

Personalized Synthetic Advertising video, speculative scenario, essay, 2020

Strange Attractions
generative artwork, installation, AR filters, 2019

Virtual Develoutopia
VR installation, public intervention, speculative, 2019

#apathy #survival #whatever
video essay,  site-specific installation, 2014

WORKSHOPS

Co-Creation with AI Algorithms: participatory perspectives to AI-media synthesis, 2023

Co-Imagination: Negotiating w/ AI-algorithms, 2023

Elements of Human-AI Co-Creation, 2023

Sensing the Synthetic, 2022

Scrying Through AI, 2021

Collective Vision of Synthetic Reality, 2018-2020

Bob Ross Lives!, 2019

More Images More Power, 2015

Personalized Synthetic Advertising
video, speculative scenario, essay, 2020





Video presenting the speculative scenario
This project presents a speculative scenario for the future use of synthetic media in personalized advertising. Imagine a future when it is not the faces of actors that speak to you in advertisements, but the faces of your loved ones. Technology enabling automated face swapping and synthetic video generation (deepfakes) would enable just such a scenario in the future.








This concept flips the currently popular method of using deepfakes, where the face of known celebrities is transferred to a video recording with unknown persons, vice versa. It takes the face of an unknown person and applies it to a video with a professional actor, creating a personalized version of a commercial for a specific person. The scenario speculates on the use of direct webcam input in a video call as the basis for deepfake generation, which is applied to a personalized commercial (yes, in this scenario, free video calls are interrupted by commercials).


A full description of the generation of this deepfake is described in the essay so that the process can be understood by a lay audience. The project was published in a themed edition of an online reader focused on deepfakes by the Dutch platform The HMM and presented during an online lecture.












lenka@hamosova.com    +420 607 249 383     +421 902 633 019     Prague, CZ